Hej friend,

this is happening! We’re celebrating the 10th anniversary of 040x040 with a compact, curated community gathering in Hamburg, September 3–4, 2026. Think: bike-based city exploration, intimate conversations, and a picnic style bring something to the table-spirit: questions, ideas, curiosity, humour.

We’ll roam through the city by bike in good ol’ 040x040 fashion, and learn from each other as we gather new shared experiences. This edition is purposefully small and focused: a way to reconnect the community, meet old and new people from both cities, and lay the groundwork for full 040x040 learning journeys in 2027.

Join the 040x040 Hamburg Picnic now!

Why join?

  • Cross-cultural edge: Experience what happens in the “cracks” between Swedish and German work culture and take home new ways of collaborating.
  • Curated peers, no talk track: A tight-knit group from Hamburg and Malmö designed for real exchange, not presentations.
  • A reset in 36 hours: Change context, refuel creatively, return with fresh perspective. 
  • Relationships that last: Build cross-border connections that can turn into future collaborations (and set up 040x040 2027).

How do I fit in?

This is for people working with change, urban development, design, innovation, foresight, entrepreneurship, or are just interested in getting collaboration started between Malmö and Hamburg.

What the 040..?

040x040 is an exploration of urban innovation between Hamburg and Malmö. Two vibrant cities sharing the same access code (sic!).

Through immersive learning journeys, the 040x040 community dives into the cracks between Swedish and German culture – exploring how we work, create and collaborate on an individual and organisational level.

It's small by design. You meet with everyone. It feels like a family quickly. It’s more about sharing and listening, than presenting.

😍
It was a great experience in so many ways: new contacts, new knowledge, new city that I come to love, new ways of thinking. Just a very good initiative and I would love to join again! 
— Yasemin Arhan Modéer, founder and CEO of Altitude Meetings
💘
"I hate conferences. But I love small, informal and fluid networks of smart people who develop ideas, share them and drive change. When these groups get together it creates the kind of cross-pollination that we all need to be more creative and productive. That’s why I truly enjoyed being part of an 040x040 event. I learned things and met people from Hamburg and Malmö that I’d otherwise never have run into."
— Steffan Heuer, US Correspondent brand eins Wirtschaftsmagazin
🥰
"I think I can take a lot home with me. Hamburg was really a great surprise in itself. I haven’t travelled within Germany that often except to Berlin, but I really like Hamburg as a city. Quirky, gritty and busy. Very cool!"
– Arvid Laban Falk, hotel manager MJ’S Malmö

Good to know

  • This is the 040x040 picnic edition which means we are offering the tickets at cost.
  • Bring your own mug!
  • Bike rental is included.
  • Welcome dinner is included.
  • Travel cost and other catering not included, participants book their own travel and hotels.
  • The event is hosted by Matthias Weber in partnership with Media Evolution.

Join the picnic now!

Looking forward to seeing you in Hamburg!

– Matthias